Go Big, Go Global
Your E-commerce Business is Ready to go International
Never build what you can't support. In the case of expanding into foreign markets, the importance of this lesson cannot be understated.
Expansion is a good thing, but only when your bases are covered at home and you are operating at optimal capacity. Your processes have to be perfected and scalable before you break onto the international stage.
Have you done your homework on the region you've decided to expand into? Are you familiar with the culture and confident in your ability to communicate with your target demographic? Are they even interested in what you’re trying to sell them? These are questions you need to answer before you take the international leap.